Download Social Media Content Calendar Free Excel Template

Filter by Categories
Select all
Business Statements
Federal Income Tax
Gantt Chart
GST India
Health, Logs and Personal Trackers
Invoice/ Bill
Payroll & HR
Project Reports & Timelines
Purchase Order/Requisition
Rental Ledger
Risk Registers
Sales/ Marketing
SWOT Analysis
Timesheet/ Attendance
Filter by File Types

Download free excel template for organizing and scheduling social media content updates for your business or client’s business. This is a customizable and ready to use template with macro enabled features to automate repetitive activities.

You can bifurcate, plan and track your social media content across various platforms into image, link, content, topics etc.

Benefits of having a social media content calendar

There are various benefits that we can derive from content calendar. Like a quote, ” a job is half done, if it is planned well “, if we have a plan in place for a year then our social media updates are sorted. However, improvising with the need and demand of the users and audience should always be there. Some benefits that we can derive from social media content calendar is given below –

  • Having a plan helps us in never missing important festivals, occasions, events, days and trends
  • Content calendar helps us in being consistent
  • It helps us organize the type of content as per the nature of the social media. For example, tweets can be different from Instagram post.
  • Segregation of duties amongst the digital marketing and social media team members becomes easier with a plan in place.
  • helps in avoiding cross platform errors and duplicity of work.
  • keeping a record can always be helpful for future references.

About social media content calendar excel template

Once you download this excel template, you will see that this template comes with total of twenty six sheet, namely can be grouped as

  • Date wise monthly social media content calendar (for 12 months)
  • Social media content annual Summary (1 year)
  • Social media content checklist (for 12 months)
  • Printable social media checklist for content

The use of each sheet is different and helps in tracking the overall growth in social media in a comprehensive manner. You can track content being updated in various social media platforms like Facebooks/ meta, twitter, Instagram, YouTube, LinkedIn, Quora, reddit and more.

Since the template is customizable, you can add more fields – rows and columns as per your requirement.

Printable social media checklist can be more useful for business managers and digital marketers to quickly track the overall activities in a nutshell.

Things to keep in mind

While drafting a calendar for social media content plan for the upcoming period or year, there are certain recommended activities that needs to be done to make it more effective. Reminder, these recommendations don’t apply same for every one. Also, there might be additional matter missed out, pls write us at

Now, lets jump into the list of things that one has to keep in mind while designing a social media calendar for their business or client’s business to update the content,

  • Always start with social media platform audit. Different platforms work differently. Hence, aligning the workflow of the social media platform and type of audience targeted is essential.
  • Content audit is also equally necessary. Keep on experimenting so that what works and work doesn’t, can be learnt over the period of time.
  • Understand your audience.
  • Try posting in different time and identify the most engaging time slots.
  • Share content that adds value. Don’t share content, just to share. Be authentic, original and contributing.
  • Don’t post same content multiple times.
  • Pre-define the workflow of review and post within your team to avoid confusion.
  • Always get your content ready before the due dates so that buffer remains for improvement, if required.

Other social media calendar templates by Excel downloads

There are other templates with different layouts and design, which you can download for free and try out. Choose the best that works for you and your business.

Social Media Editorial Calendar

Social Media Editorial Calendar

Social Media Editorial Plan

Social Medial Editorial

Download and use Social media content calendar excel template

To download and use this free social media content calendar excel template, follow the instructions below –

  • Firstly, You should have Microsoft Office/ Microsoft Excel installed in your system.
  • After installing Excel or Spreadsheet, download the zip file of this template, extract the template using WinRAR or 7Zip decompressing software.
  • Once extracted, you can open the file using Excel and start entering data or customizing the template.
Click the button below to Download Social Media Content Calendar Excel Template

By Downloading this Free Excel Template, it is implied that you comply with Download Instructions

Download Instructions

If the excel templates can not be downloaded, Leave us a feedback at We will solve the related problems/ query for you as soon as possible. All Excel templates and dashboards and tools are sole property of As a User, you can download and use the excel templates, dashboards and calculators for personal and business use with no payment i.e. for free. But without permission, you can not distribute it on the Internet website or any other online or offline medium !

Without permission granted from us/ management team of, use of these excel templates and dashboards is not allowed. However, if you want to share this templates and dashboards with your friends and peers, we have provided sharing option in various social media and platform via which you can share our content.

We hope that you can get our help in making your personal and business activities easier with the use of free excel templates and dashboards, and at the same time, support the construction of our website by considering our efforts and aforesaid instructions.