Download free excel template for competitor analysis. This is a demo template which can be enhanced with the level of analysis any business leader or consultant would like or prefer to conduct.
Understand your competition with this accessible analysis template. Enter details on five competitors and rate the applicability of each factor to your business. This template is useful for business leaders and consultants.
Why Competitor Analysis is important ?
The purpose of a competitor analysis is to understand your competitors’ strengths and weaknesses in comparison to your own and to find a gap in the market. A competitor analysis is important because: It will help you recognize how you can enhance your own business strategy.
Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.
Examples of competitor analysis
Some brief examples of competitor analysis can be understood with the help of following pointers –
- Brand Awareness. The percentage of your target market that are familiar with the competitor’s brand.
- Costs. Estimating the costs of a competitor’s products from financial statements.
- Customer Experience.
- Organizational Culture.
- Intellectual Property.
Download and use competitor analysis excel format
To use this free excel template, you should have Microsoft Office/ Microsoft Excel installed in your system. After installing Excel or Spreadsheet, download the zip file of this template
Extract the template using WinZip, WinRAR or 7Zip decompressing software. Once extracted, you can open the file using Excel and start entering data or customizing the template.